From 23 to 27 May 2024, the 20th China (Shenzhen) International Cultural Industries Fair was held at the Shenzhen International Convention and Exhibition Centre. The "Cultural and Creative" initiative from the Memorial of the First National Congress of the Communist Party of China was featured at the Shanghai exhibition area, promoting red culture in a multi-dimensional way through various sections such as "Party Building Learning," "Research and Education," "IP Co-branding," and "Culture-Tourism Integration”.
“The Journey of Original Aspiration" large-scale roaming VR Party class was also showcased at the Shanghai exhibition area. This project, produced by the Memorial of the First National Congress of the Communist Party of China in collaboration with the Shanghai Academy of Fine Arts, Shanghai Theatre Academy, and Shanghai Conservatory of Music, is the nation's first large-scale red VR experience project, which offers an immersive, free-roaming, exploratory and interactive Party class, allowing audiences to experience “The Journey of Original Aspiration" firsthand.
